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There are currently 3,600 digital billboards in the country with more being added every year. Why is this a growing trend? They’re bright, easily updated, operate 24 hours a day, grab your attention and audiences remember them.
In a recent Arbitron study, it was confirmed that 9 out of 10 people notice the advertising copy on a digital billboard some or most of the time. According to the Outdoor Advertising Association of America (OAAA) reported that recall of specific brands advertised on these boards reached an impressive 50 percent for many advertisers.
Digital billboards are computer-controlled LED displays that rotate through multiple advertisers at any one time displaying a static image. Each image is on screen for 6 seconds at a time and can be programmed specifically to run only during a certain time of the day or particular days of the week. Because the board uses LED display technology, the images are very clear with vibrant color.
Lancaster billboards. Billboardology